I went to Walmart the other day with Clay and there was a 6 month old baby who just was beside himself with tears because Momma was in front unloading groceries and baby was faced backwards and couldn't see Mom. I was several customers back and felt so sad for baby .. Once the baby saw mom all was good. This is what I love about Binxy Baby your baby can see you and automatically feel happy just cuz Mom is there :) . This can be used from birth until they can sit up on their own and there are many great features about this little gadget. sturdy straps, hamock, etc. I did receive this product for review puposes and no monies were exchanged.